beingdesh

Tag: MBA

  • Fifty Shades of Purple

    We walked towards one of our favourite pubs in Bangalore, belting past the street vendors, groups of Bangalore college students, and recognizable bunches of software workers. Crossing Brigade Road was a routine affair on weekends, often accompanied by meeting a long lost friend, an unwanted encounter, or an unusual one (like meeting a person and not remembering his/her name).  The lane on the right (while turning in from MG Road) was crowded as always, and the place had usual business sense one can associate with a Sunday afternoon.

    My friend carried a puzzled look, quite surprised by my plan of action on this special day. I asked him to switch off his phone and just walk with me. He followed me to the end of road and then turned right with me.

    We reached the doorsteps soon and entered the place. The purple hues and the dim lighting were on expected lines, the kind of lighting which makes even a dull-looking strangers attractive. Isn’t it strange how darkness can light people up?

    The place was half empty, but given it was still afternoon it I considered it to be half full. We took a small side table, ordered some draught, peanuts, and some spicy close cousin of Gobhi Manchurian.
    There were two rather simple rules to this day:

    1. No discussion about the special day, either amongst us, or with anyone else, and hence the phone was supposed to be switched off
    2. Drink, drink, and if possible, drink a bit more

    Pubs in Bangalore had a certain charm associated with them. Pecos served popcorn with beer, Legends of Rock had a decent ambience, Styx was loud with people screaming lyrics as if they had written it, and going to Nasa always raised a few eyebrows. All these places had certain common traits- abundance of software workers, scarcity of women (except Purple Haze), heavy Indo-Chinese influences in most of the finger food served, and fresh unadulterated draught beer (which I referred to as शुद्ध दानेदार ताज़ी beer).

    Purple Haze had always been my favourite, for reasons unknown to me. Probably because it was the first pub I visited in Bangalore, with my first drink being a glass of Apple Juice!

    As always one of the conversation topics between me and my friend was this quick analysis of Bangalore Pubs. It was followed with some usual discussions around girls, a debate on the best idlis in Bangalore, and sharing concerns around the amount of colour being added to Gobhi Manchurian.

    A pitcher and few conversations later I finally got sometime to looked around. There was a beautiful, curly-haired girl in the seat opposite, her body stiff yet apparently moving with music. There were shades of purple rhythmically moving over her white top, with the dim light strangely complementing her dusky appearance. I asked my friend for his opinion. He sheepishly turned back to ogle at her, and then acting double smart to look around and suggest that this was just a routine turning around looking at the world act. Sometimes I wonder how all men (including me), can be that stupid?

    He said he didn’t like her, which was perfectly fine. Over the years I have got used to people not agreeing to my opinions, and it probably gave me more of an impetus to walk up to her and talk. Talk, if it comes to that, I mostly end up on the winning side.

    But then there was the guy. The guy who is always around whenever one thinks of approaching a girl. He is a protector, a taaweez (or Shani Suraksha Kawach) against evil eye, a brother or a boyfriend, and more often than not, just a friend. I thought this one belonged to the last category. It was quite evident. Difficult to prove, but evident.

    I got up from my seat, walked pass her table to get a good look at the situation around, and walked towards the toilet. This was not a mere act, as drinking beer does put the bladder through decent level of exercise. I noticed something on their table, which was both disturbing and sad. They were carrying pencils and a paper.

    I walked back to my seat where my friend had just gulped down the second pitcher. The freshness of draught beer had slowly started turning into stale burps and an increasing future probability of acidity. I sat down and recollected my thoughts.

    I thought, what is more important- the rules or the girl? I knew my answer.

    I left behind my somewhat sleepy friend, walked to her table and asked for her permission to join them. She smiled and agreed. Things were proceeding well and the guy was hardly visible or audible, probably lost in these purple shades.

    We settled down with hardly any words being spoken. And before we could start the conversation, the girl says- “ So, how did your CAT go?”.

    The rule had been broken. The first rule was not to discuss the special day. I felt disappointed. I got up and moved back to my table. She was talking, probably calling me, but I could hardly hear a word. Jim Morrison’s “The End” played in the background, and she was lost in the loud music, and in the purple shades.

    This is a semi-fictionalized account of the events which transpired on Nov 18th, 2007. Someone has said that temptation is woman’s weapon and man’s excuse, and men are used to making excuses and breaking rules. Just a case in point.

  • MOVE OVER BIG BROTHER, BHAIYYA IS HERE…..

    [Today I came across this mail, my first group work at SP, with the bestest group I ever worked with at SP. I still recall our first meeting, a gyaani tungi, Lal in don’t care mode with his red-white tshirt, Monik shouting at the top of his voice, and Nitika sitting in a pink top cursing her kismat for being part of this ganwaar group. I have copied the entire assignment here :)]

    Daroga Babu I Love You, Panditji Batai Na Biyah Kab Hoi, Dharti Kahe Pukar Ke … The fact that people go to watch movies with names like these bears testimony to the fact that Bhojpuri movies are here to stay. They started production in the 60s and were thwarted by the more popular love stories and family dramas of Bollywood. Over the years a much more professional Bollywood started moving up the value chain by targeting Urban Audiences and NRIs. Many of the consumers were not able to make this shift thus creating a void. The main reasons were lack of affordability and the cultural gap as perceived by them. The Bhojpuri movie industry jumped at the opportunity and filled in this gap. With its cultural and entertainment value, it projected itself as the perfect substitute for Bollywood cinema. Today, the market for these movies has grown by leaps and bounds. One of the major contributing factors is the migration of labour from Bihar and UP to various states in the country. Therefore, the demand for Bhojpuri movies is almost omnipresent. Using this case we try to ANALYSE the change in demand and the substitution effect for a segment of Bhojpuri audience comprising the rural/small town audience and the migrants.

    MARGINAL UTILITY/ DEMAND CURVE:

    MU/Demand Curve

    FEATURES:

    1. BOLLYWOOD INDUSTRY:

    A) The market size increases up to the 1990s and there is a decline in 2000+.

    B) There was an increase in emphasis on the high end market as the years went by.

    C) There is a continuous increase in the minimum amount to be spent on a movie by the consumer. Thereby a void has been created by the change in price along with cultural preferences.

    2. BHOJPURI FILM INDUSTRY:

    A) The market size moderately increased upto the late 1980s and then experienced a steep decline in the 1990s.

    B) In the late 1990s and early 2000, the industry rose back in leaps and bounds, thereby successfully capturing the market uncatered or left behind by the Bollywood industry and created its own market place too.

    INDIFFERENCE CURVE ANALYSIS:

    Features

    FEATURES:

    1. IC-1 has a flatter slope implying the preference of the people for Bollywood cinema.

    2. An increase in the price of Bollywood cinema along with the change in the style of film making caused the people to change their preferences to Bhojpuri cinema. They assigned more value to Bhojpuri cinema as compared to Bollywood cinema. This caused the indifference curve (IC-2) to become steeper. This shows that the people allocated more of their income towards Bhojpuri cinema.

    Reference:

    Latika Neelkantan, “The heartland values of Bhojpuri cinema”, Himal SouthAsian, October’2006. [Online]. Available: http://www.himalmag.com/2006/october/special_report.htm [Accessed 27th June, 2008]

    Submitted by GROUP 5

  • Fake it till you make it

    Sometime in mind 90’s I was sitting in my school auditorium with friends waiting for the swamiji to come. He used to come every year and used to interact with us. I don’t recall his name, but his face is so clearly etched in my memory, it had tonnes of happiness sprinkled all over it, and he seemed content with everything. In fact when I read Hesse’s Siddhartha years later I was reminded of him.

    Mamaji of one of my batchmates in school, Swamiji had left his family and a well-paid job as a Chemical Engineer (he studied at Jadavpur University, so many awesome engineers in the country came from there in the mid 70’s, ask a bong and their heart still beats for the place) to join Ramakrishna mission (around the same time DD showed the movie on Swami Vivekananda, in which Paramahamsa was beautifully played by Mithunda, and I also read some literature by both the teacher and disciple).

    That day Swamiji talked on the topic, of Fake it till you make it. He discussed it in the context of shedding away inhibitions, developing confidence and all. I don’t remember exactly what he talked but that phrase just stuck on. And I came across it again during the ethics course at SP, when we were discussing Geeta.

    You imitate something which you can’t do naturally, and slowly it becomes a habit and you are in a comfort zone with it. Like lets say one asks me to talk less for some days, even if I am uncomfortable doing it, slowly faking the habit can actually lead to me adapting and enjoying the change.

    Travel through the markets and you always see these distortions. Obviously many don’t observe it, but look closely and one is sure to find packs of well known brands Fair and Lively, Lux, Colgote, Bora Plus, Ankor swtiches, Paracheet, Detol and so many more. The market for counterfeit/fake/me-too (products which look and feel the same as original, many a times come from Registered companies, the visual elements are same but the names are slightly different) products in India is huge and continues to grow at a similar speed if not more as the real products are growing.

    I remember having this discussion with Sagar, KK and our Professor of Consumer Behavior (one of the best courses I did in the second year) on me-too brands and why does someone buy it. Well in most cases the prices are similar (for the retailer though the me-too brands offer heavy discounting), but the Indian consumer just goes for the colours and visual elements mostly. Like if he visits a small shop and asks for a toothpaste and receives something which is a red colored tube with white font over it and the symbols appear somewhat relevant he doesn’t event think. Same for a cream and a pink and white tube. Although we think its as practice prevalent in smaller towns and villages, how many of us actually check/inspect the products we buy? I even consider the main competitor of Glucon-D launched by a top FMCG company in the country to be a me-too, the visual elements are copied, and only after a court ruling they managed to get the family pic and the font changed (both of them so symbolic of the Glucon-D pack).

    If the appearance is mostly similar, you can actually push through the fake ones, and the original ones despite all their efforts are at loss. But in the long term does it work out for small players, or they just make some money and maybe will switch businesses or disappear over a period of time?

    In the past couple of years I discovered another huge market with a high penetration of fakes in the system, that of people. Although this is a much more complex market, its extremely difficult to identify fakes. Past couple of year I found many people who were experts in the art of faking, being a different person than what you are with many people, turnaround and not necessarily think the same about so many. Be best friends in front of the world and then crib about them behind their backs. You found them all over, from fighting on organizing events, to fighting over the best jobs. Even the hugs at final farewell parties, the singing together of Puraani Jeans / Yaaro Dosti songs (with so many people as if you are actually going to be in touch with even 10% of them over the next year). Talking bullshit about people in hostels and liking them on Facebook pics. So many things, so many instances. But its not bad, its just the way one is.

    And there were few who tried to be honest and conveyed whatever they thought about the person in front of them and mostly landed into trouble. But those who faked had a much better time, they didn’t fall into unnecessary jhamelas. Again not bad, but its just the way one is.

    Couple of them I knew very closely were what we called experts in faking, they had the ability to change the way they behaved with different sets of people and sometimes just kill the real feeling, brilliant they were! The visual elements were mostly same, so was the outer appearance, but the product was not the original one.

    So is faking worth it? I don’t know about that but certainly being honest is surely not worth it.

  • Simplicity and Chaos

    From the time is was a Rs. 6 green fatty-boxed luxury, to the Rs. 10 yellow slim box regularity, Frooti has been one of my favorite brands. Why do I love it? No it’s not the usual nostalgia I associate with so many things; it’s just because of its simplicity. There have been many changes to it with times: the fat green box (Rs. 6) to green long boxed Yo! Frooti (Rs.8) to Rs. 10 yellow boxed one (it spiked to Rs. 12 one summer, evoking concerns from fans like me). But Frooti’s soul remains same, being Mango. At core it’s the same simple mango drink, and its packaging might change, or the price, but its soul (read positioning) remains just the same.Super Shimplu! (For SP marketing junta, recall one of Ashita mam’s classes,when Pooja and Nitika gave this presentation, I was super excited and we had a nice discussion on Frooti). Frooti has become a routine for me, I don’t care much, I just pick it up, I know it’s my Frooti, and it always will be.

    Then there is always the other extreme. Remember Liril, the superb refreshing lime soap (the la lalalalalaa lalalala laaa classic ad featuring Karen Lunel created byAlyque Padamsee is still so refreshing). But Liril somehow became confusing.It used to be my favorite soap, but they tried out too many things. They came up with what I recall as India’s first shower gel, different variants to core Liril (blue Liril) and finally disappeared. And then it came back, in a disappointing way as Liril 2000- aloe vera soap with an element of freshness.It felt like Ekta Kapoor took it from Unilever, performed a plastic surgery using another actor known as Levers 2000 and re-introduced the character. It was disappointing for a true Liril fan. The simplicity of freshness was replaced with chaos, and finally what emerged was something without its soul in place. Maybe a lot of people won’t relate to it, but a true Liril fan would just know it. But what power does a consumer hold, finally it was Liril who wanted to change, did they really care for a loyal consumer? But still sometimes I buy it and try to look for my old Liril, maybe I will find it.

    One tends to fall for simplicity, it’s always comforting,and it gives you peace of mind. You get a sense of oneness with it, simple things click, they are long lasting and consistent with what your mind desires.Be it simple things or simple people, life is much better with them around.

    And chaos is disturbing, trying out too many things,thinking about too many things, and trying to hide your simplicity with randomness. One might try to change a lot, feel a lot different, but a person who knows, would always spot the difference and then try to disassociate from chaos. But chaos has its own fans, and they are very different from those few who desire simplicity.

    What happens to the entity under change, what is its identity now? Well it’s for them to change, it’s their choice and person who knows the entity so well should also respect the change, whether it works for them or not. Still one tries to reach out for the simplicity which is still there, but hidden.

    I would always desire simplicity, and for things which move away from it, I will hope for them to be simple again.

    [I messaged Shaik and Dolu to find out a few brands which have had a chaotic rise, they couldn’t come up with anything major, stupid they are :), but I super miss having FMCG discussions with both of them. The discussion featured Dolu- the marketing guy, Shaik- the sales and distribution expert, Desi- the fact, figures and insights guy and harsh- the listener. Well all this is a bit unrelated to the post.]

    A bit more from earlier times on simple things,

    Hrishikesh Mukherjee – Simple movies, Simple life (http://beingdesh.blogspot.com/2006/10/hrishikesh-mukherjee-simple-movies.html)

    Who Enjoys It? (http://beingdesh.blogspot.com/2009/01/who-enjoys-it.html) (This one written somewhere mid SP days)

    Simple Things again…(http://beingdesh.blogspot.com/2010/07/simple-things-again.html)

  • Bachpan ka Hawww, Bani Jawani Ki awww…

    Remember when we were kids and,

    • Someone fired an abuse like the dreaded S Word
    • Someone’s pant dropped by mistake
    • Someone choked up after going on stage

    Or when we were even smaller kids,

    • Someone wetted/soiled their pants
    • Someone forgot the multiplication table of 6

    we all used to say Hawww…followed by a handsome serving of shame shame, and even pappi shame.

    But as kids become older, and become much more mature, and much more facebook-ish, they found newer avenues and awww… came into being

    Awww… for me and a few others is the most irritating expression ever invented, it smells, sounds & looks very artificial. My first tryst with awww… came during the much forgettable days at vyapaar school, where ever pic on facebook was celebrated as an event of great victory & awww-ness.

    Then there were always those awww… girls, or awww… sisters as someone called them a few days back, they connected with a bond which ran through their cheeks, all the pics were loaded on facebook, cheek to cheek, neck slightly tilted, and a firey grin to top it up, and then followed up with a zillion aww-full comments. I think this is something which runs across all the b-schools as I have recently noticed.

    Awww moments are not only female centric, they can be a male phenomenon as well, where supposedly cute n hot girls click pics with sincere and honest guys (our yearbook describes everyone in the batch like that), and then people post the same aww-some comments.

    Some people like it, some dont, I certainly don’t, its sometimes like the screeching sound of thermocol, or that of fingernails on blackboard for me, but everyone is free to use whatever they want to, people might the same about my pet MAHAAN, so its ok.

    I am just trying to point out a trend, that’s it…awww…kay.

    p.s.: name is inspired from a famous writing which shows quite a lot on the wall paintings from Gwalior en route to Delhi on Indian Railways 🙂

  • Left Behind

    Once upon a time, there used to be this colony of around 200 ants. They had been living together, happily for around a year and a half now next to a small river. There colony had the best stocks of food, good climatic conditions in the area, and above all great antz. They were fun loving and used to enjoy each other’s company. They had fun in outings, in the functions and even the sports festival which they celebrated. Then came the day of the great rains which continued for a few days. The river overflowed and the ant colony came under threat. A group of 20 odd engineer ants created a bridge for the ants to cross the river safely. Slowly they started crossing & around 150 of them crossed the bridge to move towards safety. Rest were stuck on the island created due to rains & river as the bridge broke down after that. Still the team of around 20 kept on trying to recreate the bridge.

    End 1:

    Engineers kept trying to reconstruct the bridge with great difficulty. Rest of the ants who had crossed seldom cared. Few of them did, but some of them went away to their homes, some started playing sports- cricket & football & handball, some went for trips, & some just didn’t care. Some kept on partying which the ants stuck on the other side used to witness. Even I sometimes attend those parties, & so do the other engineers. Every time the ants who had crossed partied the ants who were stuck felt sad. Few of them sent across signals of reassurance still the ants who were stuck were lost in hope. They were sad, and blamed their misery on fate.

    Somewhere in those engineers, I felt really confused, & filled with guilt at times. Why it has to be this way? Couldn’t we all be together. The bridge would be completed soon, and all of them would be able to cross, but why this indifference?

    End 2:

    Engineers got the help from the entire population of ants who had crossed. They worked day & night to help the rest of ants cross the river. The ants who were stuck felt reassured that the all their colony members are with them in this moment when they needed them the most. Although it took time for the bridge to complete still they were able to live through all this reassuringly.

    Me and my team of engineers was happy looking at all of us working together in these tough moments.

    There can be two ends, I know the way it is shaping now, and I also know the way we want it to end. Lets hope for the best.

  • Learnings from MBA- Part I

    The best thoughts hit when you are sitting on the toilet seat. Suddenly realized how much disconnected from the world I have become sitting there today. Many people whom I talked are nowhere to be found to nowadays. Have missed one friend’s wedding, going to miss 2 more soon. Lots has changed, MBA has changed a lot. Just to summarize the learnings from the 18 odd months till now,

    – Acads, well remember a bit of Business Strategy, Consult is still fresh, a bit of marketing fundas which have been repeated enough number of times, few of the Finance ka fundas, thats mostly it. Haan, liked supply chain and a couple of visiting faculties too, but thats it.

    – Ability to take Stress, or the non-ability to take it. It actually depends on you that how much you set your limits as. I set it very high, to levels which I cant take, and it shows. Its difficult, and you know that you cant take anymore. But just 2-3 months to go…

    – Anger Management or the lack of it: For a person who claimed to be Anger Free since Two Thousand Three ( 2-3 instances) the worst part is to abuse daily and shout at other people which is like a ritual to me nowadays

    – Networking they said happens in MBA, honestly all your old pals, relatives etc. stop talking to you given the lack of interest you show in them, so its just you and you forever after that

    – Sense, or lack of it missing in the Top .01% of the country sitting along with you for 2 years. What else should I tell…

    Would be putting down a few more during my final days here. If its going to be like this in work post MBA too, either I would retire in 2-3 years. Or even sooner.

    People planning for MBA, dont do it, kills your life.

  • भेडचाल

    बदलाव हमारे अन्दर होता है। बदलाव निरंतर है और उससे रोकने का शायद ही को कोई उपाय होगा। पर क्या मैं बदलना चाहूँगा?

    कुछ वर्षो पहले तक मुझे कुछ पता नही था की मैं जीवन मैं क्या करना चाहता हूँ, और आज भी मेरे विचार कुछ स्पष्ट नही हुए है। काम करना क्या केवल एक मजबूरी है, या इसमे कोई आर्थिक लाभों के अलावा लाभ है, ऐसे प्रश्न मेरे दिमाग मैं कुछ दिनों से आ रहे है। काम काजी जीवन जैसे जैसे नज़दीक आ रहा है, वैसे ही मैं थोड़ा उससे घबरा भी रहा हूँ।

    प्रबंधन का अध्यन भारत मैं कई छात्रों का सपना है, क्योंकि इसमे पैसे अच्छे है और यह आजकल की नई भेडचाल है। पर मेरा अनुभव कह रहा है की आप जिस अवस्था मैं प्रसन्न रहे, वही अच्छी नौकरी है। प्रबन्धन के पश्चात् आपको इतनी म्हणत करनी होगी की वैसे भी आप ४० की उम्र के बाद कुछ करने के योग्य नही रहेंगे।

    तो क्या मुझे चाहिए,

    अच्छी नौकरी, अच्छी तनख्वाह और एक बड़ा नाम
    या फ़िर कुछ अच्छे लोग, कम चिंता वाला काम, और ठीक ठाक तनख्वाह

    फिलहाल तो मैं हमेशा की तरग इस असमंजस मैं हूँ की मैं क्या करू, मेरे आजू बाजू हर कोई जरुरत से ज्यादा एकाग्रित है, सबको साबुन तेल बेचना, बेंको मैं जाना, और संगणक उद्योग मैं अपना जीवन बिताना है। मुझे इन सब से कोई लेना देना नही, मुझे कुछ भी चलेगा। पर मेरे लिए सबसे जरुरी चीज़े है,

    मेरे आस पास के लोग, एक अच्छा वातावरण, और निश्चित आराम और अन्य रुचिया पूर्ण करना।

    पर मुझे फ़िर लगता है कीजीवन मैंने आजतक उस चीज़ को नही चुना जिससे मैं चुनना चाहता था, बलकी उन बातो के पीछे ज्यादा रहा जो भेडचाल का हिस्सा थी।

    यह सब बस कुछ विचार है जो चले जायेंगे, मैं फ़िर इन किताबो और अजीबो गरीब काम के चक्कर मैं डूब जाऊँगा, और रह जायेगी यह भेडचाल, जिसका मैं सदेव हिस्सा रहूँगा।